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I’m a fan of Chris Brogan. I found “Trust Agents” to be infinitely better than Gary Vaynerchuck’s “Crush It”, and recommend you purchase it.
But because I like Chris doesn’t mean I’m not going to disagree with him. In fact, I disagree with what he has to say often.
Today’s example , “Your Blog From the Prospect’s Point Of View“.
Chris’s point is that negativity for negativity’s sake doesn’t get you anywhere with a potential customer. He’s right. It has been proven, using politcal campaigns as an example, that smear ads are not effective. They piss the voter off and cause them to either vote for the opposition or sit out the process entirely.
But there’s a difference between negativity and the truth. When it comes to telling the truth and giving your opinion, There’s nothing wrong with negativity. Say what you want.
If you’re like me, you couldn’t care less what other people think. If someone gets turned off by your opinion? Good. You don’t want fair weather fans. They’re not likely to be customers and will turn on you in a second. Who wants that?
If anything, I hope that blunt honesty would be effective in pulling in and winning over the prospects Chris is talking about. The truth, I hope, is refreshing, encouraging, and those that want to hear it will be glad to. Regardless of whether or not it’s negative.
So, stay away from negativity to save yourself a few dollars when you can make more in the end with a loyal, dedicated audience that knows you, understands you, and trusts you?
I have to disagree. I’d take 5,000 true fans over several million any day of the week.
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