This thing we do? Social Publishing? Its really story telling. Our goal is to entertain, engage, and move our audience from Point A to Point B. Entertaining and engaging reduces the friction, and Point A and Point B can be whatever goal you’re shooting for. The story is what accomplishes your goal.
You Have To Convey A Story Well
Read “How Netflix gets your movies to your mailbox so fast“. This report, in other hands, could have been a boring visit to a warehouse. Instead, Christopher Borrelli gives us something magical. Something fun. And something that is definitely not a boring visit to a warehouse.
Look at what he did right, and then think about how you can apply what he did to your own story.
