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From a guest post I did for Jennifer Leggio at ZDNet:
It was approaching midnight when the phone rang. Usually, one of two things go through your mind when someone calls that late: “Who died?” or “Do I have enough to make bail?” I wasn’t so lucky. It was a television show host I was working for, calling from a hotel room somewhere deep in the heart of America. They had an idea. “We’re going to make this campaign go viral! What do you think?” I said the idea was terrible and went to bed.
You don’t need to be Miss Cleo to know how the campaign ended; however, there’s an important lesson for those new to social media: How does something really spread?
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