No bullshit social publishing news and opinions. Follow Brandon.
I started working for Wounded Warrior Family Support this week. I’m pretty much the “Social Media Guy”, but I know that title doesn’t describe what I do, just a small part. More on that in another post.
Part of the job means making sure potential partners are going to do what they say they’re going to do, and will provide us with the attention and care the organization deserves.
This should be your attitude: If we’re going to give you money, you need to make us the priority.
What disappointed me in a few cases was when I would call, and the person on the other end would say, “Well just go to our website for the information.”
That’s not an acceptable answer.
I don’t want to look at your website. I already did, that’s how I got your number. What I want is information from you and to see what you can do in our specific case, not what you do in general.
This is especially important for a not-for-profit. Every dollar spent means one less dollar available to help the people we need to help. So if we’re calling you to spend our money, we want to make sure it’s worth the expenditure and that, in the end, it will help bring in more for us to fulfill our mission.
I didn’t follow-up with the people who directed me to their website. It’s a poor sales tactic, and if you or your organization is referring customers to the website instead of taking the time to answer their questions, you need to re-evaluate what you’re doing.
You are costing you and your organization a lot of money by blowing a sale because you didn’t want to take a few extra moments with a customer.
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