About Soap Box Included
No bullshit social publishing news and opinions. Follow Brandon.
SBI serves as a social publishing blueprint for readers to use and features case studies (Astonishing Tales Of Mediocrity), book reviews (The Social Publishing MBA), how-tos (Archive), and observations from comedian, Brandon Mendelson (Humor).
In conjunction with Moderne Communications, Brandon is also producing America’s largest e-waste collection and redistribution drive, known as A Million High Fives (#AMHF).
What Is Social Publishing?
Social publishing is any form, new or emerging, of creating and sharing online material.
A social publisher is someone using social publishing tools to create a financially successful and honest career for themselves.
Unlike Bloggers, a social publisher must adhere to the Society Of Professional Journalists Code Of Ethics
-Avoid unnecessary social media buzz words and bullshit language:
-Tell all the truth, all the time.
Social Publishing Is Not Social Media
Social Media is a fraud. The myth of one person being able to wield influence or generate a large sum of money without corporate or old media intervention is perpetuated by people looking to make money off of you. Anyone claiming to be a scientist or prognosticator of any sort should be ignored immediately.
I am not a social media expert. I am not even a social publishing expert. What I am is someone who creates material that I want to share using the available tools. Anything I’ve learned I’ve learned by education and failure. We won’t hide any data from you or anything else for that matter. The only thing you will find among social publishers and here at Soap Box Included is the truth.
About Brandon Mendelson
“When Brandon sets his mind on something, there is nothing he can’t accomplish. Intelligent, ambitious, creative, amiable and gracious, there is no doubt that he will be at the focus of a pop culture revolution in the near future.” -Greg Goldstein, Managing Partner, Frey & Goldstein LLP
If you would like to contact Brandon Mendelson, either to send a social publishing question (Reader Mail), interview him (Press), or for other reasons, you can contact him here
Brandon Mendelson Is:
-the youngest person and first student to create a scholarship at the State University Of New York At Potsdam, SUNY’s oldest institution.
-president Fearless Leader of Earth’s Temporary Solution, the production company behind this website and the projects mentioned here. ETS was started in Brandon’s dorm room at Alfred State College in 2001.
-a source on trends and issues concerning social publishing, the myths of social media, and organizational development and leadership. Brandon has been quoted on MSNBC, CNN, and in Newsweek, the Associated Press, The LA Times, and other media outlets. Visit our press room for details.
-You can learn more about Brandon Mendelson in the “Ballad Of Brandon Mendelson” and get answers to frequently asked questions on “About @BJMendelson“.
Disclosure: Social Publishing Must Haves
The following items are linked on SBI through affiliate links. SBI policy is to only link and recommend products we use and think will help you succeed as a social publisher.
1. Dreamhost: Affordable web hosting and one-click installation of WordPress.
2. Thesis: A premium, easily customizable WordPress theme that requires no coding experience to maintain and configure.
3. 31 Days To Build A Better Blog An excellent tutorial for new social publishers written by ProBlogger’s Darren Rowse.
4. GoDaddy.com A little more expensive than other providers but they are reliable and offer 24/7 customer support that is knowledgeable and friendly.
5. Brandon utilizes Amazon Affiliate links for books. Recommended social publishing books can be purchased through our Amazon A-Store. Potential books up for Social Publishing MBA consideration can also be found here.
The Photo
Pictured: Brandon Mendelson at the Savoy Suites in Washington, D.C. This picture was taken by Brandon’s wife after Brandon met members of the Georgetown University Breast Cancer Outreach program . Brandon is wearing one the organization’s t-shirt.
